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regenerative farming in the UK

November 21, 2025

Waitrose Partners With Regenified to Help UK Farmers’ Transition to Regenerative Agriculture
The renowned UK grocery retailer Waitrose & Partners has announced a new partnership with Regenified to accelerate its support for British farmers transitioning to regenerative agriculture. With Regenified, Waitrose will offer farmers access to Regenified’s 6-3-4™ verification standard and certification framework, helping UK producers across livestock, dairy, fresh produce, and horticultural operations start, measure, and track their regenerative progress. Just last year, Waitrose’s Leckford Estate’s vineyards and orchards became the first in the UK to be Certified Regenified. Now, with this landmark announcement, the beloved British grocer with a 120 year history and 300+ locations is signaling that supporting its farmers with robust measurement tools, expert advice, and certification is a clear priority for their future. We are immensely proud to collaborate with such a visionary company that believes producing high-quality food and caring for our environment are not only equally vital and achievable, but inextricably linked, and grounded in long-term regenerative stewardship. To learn more: Read the press release: ‘​​Waitrose accelerates nature-friendly farming commitments with £1m investment’ Watch Waitrose’s video featuring Regenified co-founder Gabe Brown: ‘Farming for Nature with Regenified'
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Regenerative Capital Markets Day entrance at LSEG

October 22, 2025

Regenerative Capital Markets Day: Building an Economy Powered by Life
On 8 October 2025, Regenified hosted the Inaugural Regenerative Capital Markets Day at the London Stock Exchange—the first event of its kind dedicated to bringing together leaders across institutional capital to recognize how and why regenerative agriculture and forestry will increasingly be viewed as a mainstream investment position. At the center of this shift is a new understanding that regeneration opens pathways leading to a structural redesign of value creation, grounded in measurable results, transparent governance, and investment-grade integrity. Learn more about the exchange of ideas and learnings from this event in our White Paper: Regenerative Capital Markets Day: Building an Economy Powered by Life (pdf download)
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grain crops in a field

August 14, 2025

Regenified Updates 6-3-4™ Standard to Reflect Field Data and Streamline Verification
Regenified has updated its 6-3-4™ Verification Standard as part of its ongoing commitment to improve the clarity, consistency, and quality of data shared with customers and the marketplace. The revised standard, effective 14 August 2025, simplifies scoring, clarifies tier advancement, and strengthens data collection across all operations. The adjustments enhance objectivity, transparency, and alignment with measured impact as regenerative agriculture scales. “Ongoing refinement of our 6-3-4 Verification Standard is critical for ensuring transparency, consistency, and value,” said Salar Shemirani, Regenified’s Co-founder and CEO. “We’re committed to continuous improvement, ensuring our standards remain the leading field-tested, data-informed, and transparently reported in the industry.” Specific 6-3-4 Verification Standard updates include revisions to its scoring system, livestock requirements for land, feed, and confinement, crop rotation requirements, armour and canopy requirements and community dynamics requirements. Additional changes include the conflating of similar data from field and lab testing, and revised language and criteria to measure regenerative progress more objectively across diverse operations. Lastly, the updated standard clarifies the path through Regenified’s five-tier advancement via transparent metrics and further strengthens its quantitative field-level scoring system to accurately assess regenerative practices and measure and track outcomes. “We are proud of the constant rigour we bring to our continual improvement and to our proven verification system practices,” said Shemirani. “As is our protocol, Regenified’s Verification Team will work closely with our customers to ensure each farmer, rancher, and forester thoroughly understands how they can continually improve their soil health, biodiversity, water quality, and, in so doing, regeneratively grow the success of their operation.” Two educational webinars will guide customers through the standard updates. The Company is committed to supporting farmers, ranchers, foresters, and brands in transition to and practicing its 6-3-4 Verification Standard and does so through ongoing educational webinars and in-person inspections and trainings. Regenified’s 6-3-4 Verification Standard is a framework based on the six soil health principles, the three rules of adaptive stewardship, and the four ecosystem processes which are proven to support long-term regenerative transformation on the land. Unlike label-driven marketing programmes, its rigorous, third-party measurements include more than 65 on-farm and in-lab tests, with year-over-year verification of key ecosystem outcomes. Download the complete and current 6-3-4 Verification Standard HERE. ### About Regenified: Regenified is the first regenerative agriculture certifier in the U.S. to obtain USDA Process Verified Program (PVP) status, which establishes a new level of transparency and accountability in the industry. Grounded in decades of research, Regenified’s 6-3-4™ Verification Standard certifies farms, ranches, forests, and farm products that increase biodiversity, build soil and water health, and restore ecosystems. By providing science-based, independent verification, Regenified enables producers, brands, retailers, and consumers to build a regenerative food system that is good for both people and the planet.
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His Majesty King Charles III meeting with Doug Peterson, Cofounder and Director of Standards & Protocol at Regenified at the Royal Countryside Fund regenerative event that was held at Somerset House.

April 1, 2025

The Royal Countryside Fund Partners with Regenified to Launch a New Regenerative Farming Program
The Royal Countryside Fund (RCF), the charity focused on the unique issues facing farming and rural communities, has partnered with Regenified to provide Herefordshire farmers with regenerative agriculture workshops and certification. The funding from Regenified, a verification and product certification programme that champions regenerative agriculture, will allow the RCF to deliver three free-to-access workshops for a pilot group of Herefordshire farmers, to help them adopt more regenerative farming practises, benefitting their businesses and the environment. The programme will be delivered with the support of the Herefordshire Rural Hub. Regenerative agriculture involves restoring the health of the entire ecosystem, promoting biodiversity, soil health, water conservation, and climate resilience. The participating Herefordshire farmers will focus on producing nutritious and high-quality food, while also contributing to the overall well-being of the environment and the local ecosystem. The participating farmers will also look at how a more regenerative approach could boost their business. Research from Regenified in the US, has shown that over half (56%) of values-based shoppers are willing to pay more for regenerative farmed food, and the study also emphasised the importance of clear certification and labelling for consumers. In the UK, research from Savills has found that after six years the margins of a regenerative farming system could exceed those of a conventional system by 31%. The new programme was announced at an RCF regenerative farming event, held at Somerset House. After the event the RCF’s Royal Founding Patron, His Majesty The King, met with farmers from Herefordshire who are participating in the pilot programme. Keith Halstead, Executive Director, The Royal Countryside Fund, said: “As a charity we’re committed to supporting family farms, to secure their viability now and for generations to come. The long-term future of farming and food production is inextricably tied to the health of our soils. That’s why we want to support farmers to find new ways to engage in productive agriculture in harmony with nature. We’ve seen high demand from farmers for such support, particularly as it also reduces input costs, and this partnership with Regenified is an important next step in expanding the support we offer.” Salar Shemirani, CEO and Co-Founder of Regenified, said: “Regenerative agriculture has the power to positively transform the lives of farmers, rebuild resilient rural communities and restore depleted nature; farming regeneratively is truly a powerful act of transformation. The whole Regenified team is so proud and excited to be involved with The Royal Countryside Fund and this wonderful and progressive group of farmers in this incredible initiative.” For further details on the RCF’s work please visit the RCF website: https://www.royalcountrysidefund.org.uk/
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December 19, 2024

Waitrose, leading by example, as they have for 120 years and counting
Adopting regenerative farming four years ago, Waitrose & Partners’ Leckford Estate in Hampshire are the first vineyards and orchards in the UK to be certified regenerative through Regenified.
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