USA

UK

Get Certified
Beautiful grapes Beautiful grapes

Grow With Us

Filter By
  • All
  • In the News
Filter By
  • All
  • In the News
  • Uncategorized
grain crops in a field

August 14, 2025

Regenified Updates 6-3-4™ Standard to Reflect Field Data and Streamline Verification
Regenified has updated its 6-3-4™ Verification Standard as part of its ongoing commitment to improve the clarity, consistency, and quality of data shared with customers and the marketplace. The revised standard, effective 14 August 2025, simplifies scoring, clarifies tier advancement, and strengthens data collection across all operations. The adjustments enhance objectivity, transparency, and alignment with measured impact as regenerative agriculture scales. “Ongoing refinement of our 6-3-4 Verification Standard is critical for ensuring transparency, consistency, and value,” said Salar Shemirani, Regenified’s Co-founder and CEO. “We’re committed to continuous improvement, ensuring our standards remain the leading field-tested, data-informed, and transparently reported in the industry.” Specific 6-3-4 Verification Standard updates include revisions to its scoring system, livestock requirements for land, feed, and confinement, crop rotation requirements, armour and canopy requirements and community dynamics requirements. Additional changes include the conflating of similar data from field and lab testing, and revised language and criteria to measure regenerative progress more objectively across diverse operations. Lastly, the updated standard clarifies the path through Regenified’s five-tier advancement via transparent metrics and further strengthens its quantitative field-level scoring system to accurately assess regenerative practices and measure and track outcomes. “We are proud of the constant rigour we bring to our continual improvement and to our proven verification system practices,” said Shemirani. “As is our protocol, Regenified’s Verification Team will work closely with our customers to ensure each farmer, rancher, and forester thoroughly understands how they can continually improve their soil health, biodiversity, water quality, and, in so doing, regeneratively grow the success of their operation.” Two educational webinars will guide customers through the standard updates. The Company is committed to supporting farmers, ranchers, foresters, and brands in transition to and practicing its 6-3-4 Verification Standard and does so through ongoing educational webinars and in-person inspections and trainings. Regenified’s 6-3-4 Verification Standard is a framework based on the six soil health principles, the three rules of adaptive stewardship, and the four ecosystem processes which are proven to support long-term regenerative transformation on the land. Unlike label-driven marketing programmes, its rigorous, third-party measurements include more than 65 on-farm and in-lab tests, with year-over-year verification of key ecosystem outcomes. Download the complete and current 6-3-4 Verification Standard HERE. ### About Regenified: Regenified is the first regenerative agriculture certifier in the U.S. to obtain USDA Process Verified Program (PVP) status, which establishes a new level of transparency and accountability in the industry. Grounded in decades of research, Regenified’s 6-3-4™ Verification Standard certifies farms, ranches, forests, and farm products that increase biodiversity, build soil and water health, and restore ecosystems. By providing science-based, independent verification, Regenified enables producers, brands, retailers, and consumers to build a regenerative food system that is good for both people and the planet.
Read More

December 19, 2024

Waitrose, leading by example, as they have for 120 years and counting
Adopting regenerative farming four years ago, Waitrose & Partners’ Leckford Estate in Hampshire are the first vineyards and orchards in the UK to be certified regenerative through Regenified.
Read More
Makers Mark

November 29, 2023

Maker’s Mark Becomes First Distillery in the World to Achieve Regenified Verification
Maker's Mark, the iconic handmade Kentucky bourbon, is proud to announce the filling of its first Certified Regenified barrel of Maker's Mark whisky. It becomes the first spirits distillate to achieve this certification designated by Regenified, a leading third-party regenerative agricultural verification and supply chain-solution company. With this certification, the brand continues on its long-term mission to cultivate bourbon that betters the world, while crafting the most flavorful product possible. This historic barrel filling was made possible by the strong partnership and shared vision between Maker's Mark and its long-term partner farmers in the Kentucky community who supply its corn and distinctive flavoring grain of red winter wheat, which together make up 86% of the iconic Kentucky bourbon's mashbill. To be Certified Regenified, more than 75% of the grains in the mashbill must be sourced from Certified Regenified farms that have demonstrated a commitment, like Maker's Mark, to restoring and revitalizing our most precious resource – our soil – through regenerative agriculture practices. Each of the brand's corn and wheat farm partners achieved Regenified certification this fall. "Today, I am proud to say that the Maker's Mark fans know and love is being crafted, in large part, using regenerative practices that give back to the land more than we take," said Rob Samuels, 8th generation whisky maker and grandson of the founders at Maker's Mark. "When we commit to these practices, we are rewarded with a healthier environment, higher quality ingredients and ultimately, a more flavorful whisky. I couldn't be more grateful to our grain farmer partners who have shared our commitment from the beginning. It's a proud moment to have our efforts, together, validated and recognised by an organization like Regenified." Regenified was founded in 2021 by a team of regenerative farming pioneers, experts and innovators to promote regenerative farming practices and combat the decline of soil health due to intensive and unsustainable agricultural practices. The organization works with farmers and ranchers alongside food manufacturers and retailers to repair, rebuild, revitalize and restore the function of the ecosystem and preserve the soil for future generations. Through the Regenified verified label and their proprietary 6-3-4 Verification Standard, Regenified helps farmers and ranchers understand where their practices and lands are on the regenerative path. "Maker's Mark's step with their first Certified Regenified whiskey is more than a milestone; it's a story of dedication and partnership with their farmers and the environment," said Salar Shemirani, chief executive officer at Regenified. "As one of the first companies of its size and scale to genuinely embrace regenerative practices, Maker's Mark is setting a new industry standard for others to follow. Partnering with their farmers, they are committed to achieving measurable and continuous improvement above and below the ground, for generations to come." Since its founding, Maker's Mark has been driven by a sense of responsibility towards its shared natural environment. In addition to advancing regenerative agriculture practices in its own production, other recent initiatives from the B Corp certified brand include the establishment of the world's largest repository of American White Oak trees for research purposes; a first-of-its-kind genome mapping project of the American White Oak species; and the establishment of a 78-acre Natural Water Sanctuary on its distillery grounds to preserve and protect the land that filters its water source now and in the future. The brand has also introduced new guest experiences at its homeplace of Star Hill Farm designed to provide a deeper understanding of the agricultural, research and flavor initiatives happening on the property. For more information about Maker's Mark and its efforts for good, visit www.MakersMark.com. About Maker's Mark® In 1953, in Loretto, Ky. Bill Samuels, Sr., fulfilled his dream to create a handmade and delicious bourbon. He decided to make his whisky in small batches, using soft red winter wheat to enhance the softness and sweetness. He then rotated each barrel by hand for consistency and, finally, aged each barrel to taste. While he developed the bourbon, his wife Margie Samuels ideated the bourbon's name and label, standout bottle shape, iconic and signature look that still involves hand-dipping each bottle in red wax to this day. Together as co-founders, Bill and Margie transformed bourbon from a "commodity" into a premium handmade spirit, and today Maker's Mark® Kentucky Straight Bourbon continues to be crafted in the same, purposeful way. In recent years, Maker's Mark has introduced thoughtful, super-premium innovations to its portfolio, including Maker's Mark 46®, Maker's Mark® Cask Strength, Maker's Mark® Private Selection and Maker's Mark® Cellar Aged. Today, Maker's Mark is the largest bourbon distillery in the world to achieve B Corp Certification and the first distillery to achieve Regenified certification, a reflection of the brand's dedication towards building a more inclusive and sustainable economy. For more information, visit www.makersmark.com. About Regenified Regenified is a practice and outcome-based land verification and product certification program that champions regenerative agriculture. Founded by a team of regenerative farming pioneers, experts, and innovators, Regenified promotes practices that enhance biodiversity, soil health, water quality, and nutrient density while aligning with nature. Regenified verifies and certifies farms, ranches, and products that restore ecosystems and regenerate soil, ensuring a sustainable legacy for future generations. Committed to cultivating a regenerative world, Regenified guides farms and brands toward practices that rejuvenate the Earth, support thriving ecosystems, and transform agriculture into a healing force for our planet.
Read More
Rolling hills of green grass

Regenified Media Kit

Press? Download our media kit and connect with us.